I've been working with 9th generation shoemaker Floris van Bommel for the past 15 years. During that time I've designed and illustrated murals, promotional materials, even hand-painted blank shoes for his international brand.

An email from Floris always brightens my day, usually prompting a response of "that's the craziest idea I've ever heard. Let's GO!" 

This project was no exception: a label wrap and double-sided display board for a new shoe spray, "but the can is a rocket ship taking off from an alien planet".

"Well of course it is. When can we get started?"